Consumer, Market & Innovation

Consumer, Market & Innovation

Understanding the local market, its trends, consumer attitudes, demographic and socio-economic realities is key for any marketing manager. The SCP Company has experience from designing and implementing complex market studies and our team has wide network and experience from working with major luxury and FMCG brands across the CIS.

We can therefore advice clients a variety of tools ranging from: identifying and tendering local expertise to develop in-house analytical models that incorporates global research practice with local market specificities.

We do have in-house experience from working with established market research techniques such as customer analysis, consumer preference & marketing mix modeling, and other internationally established techniques.

Primary partner contact: Dr. Olga Khomenko